Work

We run our own companies on this. Here's the proof.

Before Sellu had clients, it had guinea pigs: our own portfolio of real estate, mortgage, and property businesses. These are production systems processing real revenue — not demos.

Chart: 200 weekly status calls eliminated by NOAA, about $27,000 a year in payroll
Portfolio company · Mortgage operations

NOAA Mortgage OS — Simple Home Loans

200 fewer phone calls a week. One mortgage platform.

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Chart: owner statement prep reduced from 30–60 minutes to minutes, with automated validation
Portfolio company · Property management

SimplyStay — PMI Miami Coast

Owner statements that check their own math against QuickBooks.

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Chart: 75 weekly admin hours absorbed by ELLA across a 15-agent brokerage
Portfolio company · Real estate brokerage

ELLA — Casa Simple

One AI platform running a 15-agent brokerage.

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Chart: 400–600 analyst hours of underwriting replaced by STRya's engine
Portfolio company · STR investment platform

STRya

200+ properties underwritten automatically. An AI that knows when to hand you a human.

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Chart: cumulative campaign savings reaching $12K in year one
Client engagement · Professional services

ReachFlow — built for an accounting firm

6,000 clients reached in one click — about $1,000 saved per campaign.

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Chart: AI agents cover all 168 hours a week versus 45 staffed business hours
Our platform · AI agents

Sellu Voice, SMS & Email Agents

The phone gets answered. Every time. In two languages.

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Your industry isn't too different. The bottlenecks never are.

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